P4H Music asked us to create a lyric video for musician Aly Youranday’s most popular song from “Never Give Up,” her 2018 EP release. We went through several concepts and revisions and settled on telling the story of Aly’s “present-day” through a lyric video that was organic, warm and approachable without losing the upbeat, energetic vibe of Aly Youranday’s overall brand.
TITLE: Don’t Give Up the Fight (Lyric Video)
CLIENT: Aly Youranday
DIRECTOR: Cavale Creative
CINEMATOGRAPHY: Ryan Brisco
ANIMATION: Ryan Brisco
LOCATION: Bakersfield, Calif.
