Don’t Give Up the Fight

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Aly Youranday - "Don't Give Up the Fight" (Lyric Video)

P4H Music asked us to create a lyric video for musician Aly Youranday’s most popular song from “Never Give Up,” her 2018 EP release. We went through several concepts and revisions and settled on telling the story of Aly’s “present-day” through a lyric video that was organic, warm and approachable without losing the upbeat, energetic vibe of Aly Youranday’s overall brand.

TITLE: Don’t Give Up the Fight (Lyric Video)

CLIENT: Aly Youranday

DIRECTOR: Cavale Creative

CINEMATOGRAPHY: Ryan Brisco

ANIMATION: Ryan Brisco

LOCATION: Bakersfield, Calif.

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Aly Youranday

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Aly Youranday

In late 2017, P4H Music invited us to take on the branding, visual identity and media creation for up-and-coming artist Aly Youranday. Our challenge in this project was to create a brand, website, and photo/video content that was fresh, memorable, and matched the high-energy pop style that Aly loved. 

CLIENT: Aly Youranday

PROJECT MANAGEMENT: Cavale Creative

WEB DESIGN: Cavale Creative

PHOTOGRAPHER: Forrest Cavale

CINEMATOGRAPHER: Ryan Brisco

LOGO DESIGNER: Margarita von Niessen (Lavandas Studios)

LAYOUT AND GRAPHIC DESIGN: Cavale Creative

The first step in this project was to create a full visual identity for Aly. After several brainstorm meetings and evaluating client-generated mood boards, we settled on photographing Aly in her hometown: Bakersfield, Calif. While marketing to a broad audience, we knew it was important to start by connecting Aly’s followers with her roots. As the saying goes, “the best place to start is at the beginning.” We spent a day exploring Bakersfield with Aly, shooting in locations that had a unique, urban vibe, while still maintaining the overall feel of local Central Valley.

Once we had strong images as a starting point, we reached out to designer Margarita von Niessen of Lavandas Studios to create Aly’s branding and visual identity. With direction from Cavale Creative and input from Aly herself, Margarita designed a logo package and color scheme that is approachable, modern and high-energy.

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During the branding process, we continued to plan innovative and original photo/video shoots that would be used to populate the website we were designing as well as promote Aly on social media and brand her music releases.

The website we designed for Aly Youranday is clean, modern, fully responsive, and relies heavily on our imaginative photo/video assets. From its original design, it has grown to include a full merchandise store as well as a “Listen” page on which visitors can listen to a sample of all Aly’s music and watch several “Behind the Music” videos.

Prior to the decision to record an EP, Aly had an active YouTube channel where she would cover her favorite music and post vlogs of her life. Given her audience and traction on this platform, it was important to Aly’s management team to maintain a strong focus on video content. As the journey to recording her first EP in Nashville began to pick up steam, we made the decision to showcase her story through a short documentary that would be featured on her YouTube account, social media accounts and website. While Aly’s retelling of her own story is the heart-and-soul of the documentary, the film also features interviews with her parents, mentor, and the Nashville based producers of her EP.

In addition to this mini-doc, we filmed “Behind the Music” videos for each track that Aly would be releasing. These short videos targeted Aly’s social media followers and gave viewers insight into Aly’s songwriting motivation and overall message while generating buzz and momentum for the upcoming music.

After months of designing, photographing, filming, and editing, we entered the final phase of the project: designing artwork for each of the five singles and the full, 5-song EP, aptly titled “Never Give Up.” We utilized our most visually stunning images from previous shoots with Aly, and opted for contrasting a common design theme across each of the single covers with a bold, eye-catching cover for the physical EP.

Aly’s journey is far from over! After a strong response to her debut EP, she’s gone back to the studio to record a full-length album in the summer of 2019. Cavale Creative is delighted to continue our partnership with Aly Youranday and P4H Music. Keep an eye out for more work with this talented young musician!

VISIT ALYYOURANDAY.COM

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Financial Credit Network

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Financial Credit
Network

Forrest’s Grandpa started FCN in 1954 and sold it in 1995 after retiring. Forrest spent many summers working for Financial Credit Network during high-school and, as a result has always considered the FCN team to be family. We were very excited for the chance to help them re-brand, build a new website, update their marketing efforts and photos!

WEB DESIGN: Forrest Cavale

WEB DEVELOPMENT: Digital Rainstorm

GRAPHIC DESIGN: Cavale Creative

PHOTOGRAPHER: Forrest Cavale

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The FCN team has a high value for mixing business and fun. The staff is truly great at what they do but are all very approachable and fun to hang out with. They never take themselves too seriously. It was important to them to have branding and marketing assets that reflected their fun-loving corporate culture. So we came up with a plan that was a little bit like a “marketing mullet”, business in the front (photos above) party in the back (photos below)! Every page of their website is all business until you flip the “time travel” switch on the page headers… that’s when the party starts! Try it out!

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In addition to building a fresh website from the ground up, we did a complete re-brand for FCN. They have a beautiful, old building with great style and signage that is completely timeless, but their ultra-modern branding clashed horribly! To further complicate matters, separate branding for trade shows and print collateral made it difficult to maintain a consistent brand image. We used their building’s era and style as inspiration and combined it with the quirky FCN personality to come up with a vintage-style, playful brand identity that would be used consistently across all platforms and collateral. We gave them the full monty: a new logo, typography, color scheme, print collateral, trade show displays, everything!

We took a very minimal and to-the-point approach to the website design by keeping the site simple and easy to use, but we also incorporated bold colors and playful “Easter Eggs” hidden throughout. Make sure you flip the “time travel” switch on the page headers and check out the “About” page for some fun headshots with the team!

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VISIT THE FCN WEBSITE

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What is Confluence?

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"What is Confluence?"

Radiant Church approached us and asked us to help them create a video explaining the name and purpose of the church network Confluence. We took project management lead for this project and collaborated with Radiant Church and artist Heidi Steinman to turn an ambitious vision into reality.

CLIENT: Radiant Church, Confluence Churches

PRODUCTION COMPANY: Cavale Creative

SCRIPT: Travis Aicklen

ARTIST: Heidi Steinman

EDITOR / VFX: Forrest Cavale

NARATORS: Travis Aiklen and Jerrod Turner

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